ABOUT Maria Krum
Dear Fashion Friends & Professionals,
I created this website to provide inspiration and guidance to fashion's emerging trends and set design direction for future seasons, while following my own passion and point of view. I have over 15 years of experience heading up women's Trend, Print & Pattern departments of publicly traded companies as well as smaller, contemporary ones - traveling the world and researching not only the freshest, newest ideas, but also the ones that will be profitable at retail. Having worked in mass market, I know that trends often need to be re-worked and re-interpreted to appeal to a company's customer base. Nothing is more important these days than to know your customer and provide her with an amazing experience. Therefore, I work with brands to rapidly tailor emerging fashion trends and concepts to their customized needs and brand DNA. My expertise spans from setting overall design , silhouette, print & color direction to identifying Big Ideas and key items. I work closely with design, merchandising and marketing to ensure a cohesive vision.
Enjoy mimitrend.com and follow me on Instagram @mimitrendofficial.
Maria
Personalized trend curation & consulting upon request